An iconic sneaker turned out in buttery luxe suede The Keds Champion first debuted in 1916 as the first rubber-soled shoe of its kind—loved and worn by a legacy of taste makers and cultural influencers for over 100 years. With its timeless, instantly recognizable design and all-day comfort, this lace-up sneaker will add instant interest to every laidback look and dressy fit it's paired with.