Based out of Soho, NYC, Noah has long been at the heart of merging the rebellious vitality of skate, surf, and music cultures with an innovative appreciation of classic menswear, and the PUMA x NOAH collab honors the brand's uncompromising pursuit of quality, integrity, and originality in all its clothing. This is exemplified in this beanie with an all-over knit SUPER PUMA in varying colors and a warm internal fleece lining.